Grow Fairfield Logo & Brand Refresh
Client: Grow Fairfield – Formerly FEDA (Fairfield Economic Development Association)
Details: This Grow Fairfield rebrand and logo re-design was an opportunity to clearly align the association’s identity with their mission (to grow Fairfield, Iowa) and their website’s domain name (growfairfield.com).
Yes, I’ve also designed and developed their website. More about that here. Or, check out the live site here
The new logo echoes the 3 pillars of Grow Fairfield’s strategy and mission through it’s use of 3 overlapping colored circles and 3 concentric rings radiating out from our geographical location in the State of Iowa.
Those 3 pillars are referenced in this excerpt from the mission statement:
“We’re here so that you’ll want to LIVE here, BUILD here, and GROW your business here”
Those same 3 colors, which are tied to corresponding mission pillars, are also reflected on the website and in assorted media to create a sense of continuity and familiarity accross platforms and projects.
The logo represents growth, movement and overlapping spheres of influence while being solidly anchored in Southeast Iowa.