Grow Fairfield Logo & Brand Refresh
Client: Grow Fairfield – Formerly FEDA (Fairfield Economic Development Association)
Details: This Grow Fairfield rebrand and logo re-design was an opportunity to clearly align the association’s identity with their mission (to grow Fairfield, Iowa) and their website’s domain name (growfairfield.com).
The new logo echoes the 3 pillars of Grow Fairfield’s strategy and mission through it’s use of 3 overlapping colored circles and 3 concentric rings radiating out from our geographical location in the State of Iowa.
Those 3 pillars are referenced in this excerpt from the mission statement:
“We’re here so that you’ll want to LIVE here, BUILD here, and GROW your business here”
Those same 3 colors, which are tied to corresponding mission pillars, are also reflected on the website and in assorted media to create a sense of continuity and familiarity accross platforms and projects.
The logo represents growth, movement and overlapping spheres of influence while being solidly anchored in Southeast Iowa.