Weaton Capital Logo & Identity Design

About:  Weaton Capital is an Iowa-based family of brands.
Details:  It was important to emphasize their unique, long-term, family-of-brands approach.  The process of designing the logo took us on a deep and thorough exploration of how to most simply and concisely express their ethics and approach through simple form and color.  The “WE” part of the logo is given extra attention to express that they are about “we” over “our”.  We developed some brand boards to explore use cases.  Here’s one of them.